My son is five, and I guess it should come as no surprise he already has a taste for canoeing. He really likes paddling in the bow of our Octane 92, which he has dubbed “Splasher.” He already thinks boofing and rock spins are cool. This summer I decided I might as well get him in his own boat, so I drug the Octane 85 prototype out of the boneyard, cut it up and welded it back together again (It was originally a cut and welded Octane 91, so it’s not the first time). He dubbed it the “Mosquito Burrito.” This is what happens when you let a 5 year old name a boat, but I kind of like it. We had a lot of fun floating down the Pemi this summer, running his first “rapids.”
I’ve very fortunate to have some very talented filmmakers on the Blackfly team and I’m excited to launch a new video series this week. It’s fairly easy to shoot eye catching video of canoes running big drops and hard rapids and drop a music track over it, but we’ve heard the criticism time and time again that it doesn’t really connect with people or inspire them to go canoeing. There’s nothing wrong with those sorts of videos, I like watching them, but the fact of the matter is, while I love running big, hard rapids, most of the time, that’s not the sort of water I’m running. That realization was the genesis of “Where We Canoe.” Let’s look at the rivers we run the most often; the challenge then becomes, can we make compelling videos about the ‘everyday’ runs we take for granted? I think so.
I’ll be straight, I have an agenda to sell boats. I do it for a living, it should be obvious that I have a bias. If you ask me for my opinion on my boats vs. other boats, I’m going to try to give an honest answer with a spin toward my boats (but I also really do believe mine are better…see, I just showed my bias). But what about the other, often less obvious biases involved in choosing which boat to buy? Since this has been on my mind lately, I figured I’d take a look at some of the influences on what makes people buy boats.
With apologies to Sir Mix-a-lot for that title, I though this week I’d look at why Blackfly boats are “funny looking” for canoes, and why it works better. I get the question pretty commonly, “Why are the ends of the boats so bulbous?” To answer that, let’s fire up the Way-back machine and take a walk down memory lane…
Fall seems to have come on quickly in New Hampshire this year. The maples around the shop and along the rivers are turning fiery yellows and reds. There’s a chill in the air and the fall rains have returned. The rivers a coming up a bit. And I’m thinking forward to winter and trying to prepare for it.
In 2005, I was in the process of finishing up a master’s degree in Geology, was feeling a bit burned out on school, and wanted to take some time- maybe a year- to travel and paddle. I bought a 1994 Airstream B190, a vehicle I’ve heard (accurately) described as “The ugliest and best camper van ever made.” I never looked back, and ended up spending about four months a year in the van and traveling the country paddling for the next seven or eight years.
No, not making canoes. More days than not, I enjoy making canoes. I enjoy the challenges of it, of trying to continuously improve what I do. I enjoy the act of creating something physical. I enjoy seeing people enjoy the fruits of my labor. And paddling them of course. What I hate doing, but I’ve come to terms with, and I’m doing in the “rip the bandaid off as fast as possible” manner is this: I need to raise prices.